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Your membership is my business.

I help established membership-driven companies clarify and execute their unique path to growth.

Whether your membership is your sole offer or one of a few, I will work with you to create a plan to grow your paid subscriber-base, make delivery feel seamless, and enhance profitability at every step.

Youā€™re at stage of growth where youā€™re asking different questions ā€” but youā€™re tired of the same uninspired answers.

  • ā€œHow do I launch my membership?ā€ becomesā€¦ how can we optimize and evolve our promotions to make them more sustainable (and profitable) as the business matures?

  • ā€œWhatā€™s the best sales strategy?ā€ turns intoā€¦ how can we get clearer on whatā€™s driving our revenue ā€” so we can do more of what works and eliminate what doesnā€™t?

  • ā€œHow can I get a foothold in a crowded market?ā€ isnā€™t your concernā€¦ but maintaining your position as a market leader and improving your results year on year is.

About natalie taylor.png

Iā€™m Natalie Taylor.

If you want to grow revenue for your online membership without adding unnecessary complexity, letā€™s talk.

As a marketing strategist & growth consultant for membership-driven companies, Iā€™ll help you dial in your sales efforts and get more from your promotions ā€” whether your model is evergreen, live launching, or a combination of both.

Memberships come with unique challenges (and many moving pieces) that canā€™t be solved by simply ā€œadding moreā€.

Itā€™s my role to help you focus on your best opportunities for growth while also ensuring your membership is fully supportive of your goals ā€” for how you want to work, the impact you want to have, and what truly lights you up.

Hereā€™s how we can work together:

NEW! Mini-VIP Day: Make Your Membership Irresistible šŸŒ±

NEW! Mini-VIP Day: Make Your Membership Irresistible šŸŒ±

For when you need a strategic thought partner who can see the full picture. Whether your goal is membership growth, driving retention or making delivery feel easier, Iā€™ll help you find the best path to get there and guide you along the way.

No hype or weird tactics; just a smart plan that makes sense for you, with a relentless focus on results. Learn more:

Revenue Growth Consulting for Membership-Driven Businesses

Fractional CMO (Chief Marketing Officer)

As a fully integrated member of your team, I take care of the marketing function in your business, develop a robust strategy and lead the initiatives that we set together ā€” so you can get back to doing the things youā€™re best at.

Weā€™ll identify your best opportunities for growth, make key decisions about marketing and promotions, and Iā€™ll guide your team through the execution.

Youā€™re out of the weeds and Iā€™m making sure all the pieces work smoothly together. Designed for companies that generate 50% or more of their annual revenue from their membership (or want to).

Bespoke Membership Launch
Strategy & Copywriting

I work with a select number of industry-leading experts each year to help them re-imagine their membership launches, then craft sales copy to drive engagement, conversions and new member retention.

Availability is strictly limited and packages are fully customized to your needs. Learn more & inquire about working together:

Starting a membership is one thing, but the reality of running a membership at scale comes with unique challenges.

If youā€™re looking to iterate and grow while staying true to why you started your membership in the first place, this podcast is for you.

The Podcast:
Membership-Driven Business

Get The Newsletter for Membership People

Memberships arenā€™t like other offers and they require a different approach. I write 1-2x a week on topics like how to grow your membership sustainably, whatā€™s working for my clients, and how to stay ahead of the curve.

Bottom line: if you have a membership, you want this newsletter!

(If you donā€™t dig it, just hit unsubscribe anytime.)