DESIGN your membership to give less and guide more, so your members actually use what they’re paying for
It looks like →
Better engagement. Higher recurring revenue.
A membership that’s more sustainable for you to deliver… without ever compromising on value.
TL;DR Here’s the bottom line on what we’ll do together in DESIGN
In the next 90 days, we will work together to →
✅ Make tweaks to your membership so it’s easier for you and your team to deliver
✅ Stop member overwhelm — and get them taking action consistently!
✅ Improve your member retention
✅ Grow your member lifetime value
✅ Elevate your member experience from good to exceptional
PLUS: DONE-FOR-YOU, money making assets →
✅ I will write or revamp your member onboarding emails
✅ I will write a full month of member engagement emails for you
✅ I will outline a starter course for new members (or improve your existing one) so they take action and get results from day one
What this means for you:
💫 Your membership will make you more money with less manual effort from you
💫 Every new member that joins will be worth more money to you, because they’ll stay subscribed for longer
💫 You give your best work to members without over-giving
💫 And — you’ll have the confidence that your membership experience is world-class, referral worthy and designed to get members REAL results (the kind you can shout from the rooftops in your next promo!)
Read on for all the details, or jump to the application if you know you need this:
The traditional membership model turns business owners into content factories, and everybody loses
It hurts you, the business owner, because you’re beholden to creating new content for members from now until forever (as long as ye both shall live).
After months or years of this 👆🏻 a few things happen… 👇🏻
ITS NOT SUSTAINABLE (OR FUN) ANYMORE
You wish your membership didn’t require so much of you, and you drag your feet when it’s time to create new resources for members.
CREATING MEMBER CONTENT IS THE WORK THAT NEVER ENDS
You’ve already released dozens (if not hundreds) of new classes, exclusive curriculum and content to your members, and it feels like you’ve said all there is to say.
OR: YOU SPEND ALL YOUR TIME RUNNING THE MEMBERSHIP
… when you’d rather be teaching (or enjoying your life)! Problem is, your calendar is full of membership admin, asset reviews, planning and tiny logistics that make your head hurt.
This makes it hard to lead the membership in the way you want to — let alone grow it.
YOUR MEMBERSHIP HAS A MAJOR IDENTITY CRISIS:
Because you cover so many topics, in so many ways, that you’re not sure what the membership is supposed to be and what sets it apart today.
You want more focus (and your members do too) but you can’t see through the clutter.
At the same time, you’ve tried a few different things to improve your member engagement and churn rate, but it’s not moving the needle enough.
With each promotion, your membership grows a little, but then it shrinks again — so you keep hitting the same frustrating plateau.
It all feels like a lot of effort, and even though your membership has tons of value, you’re not sure of the best way to help your members do something with that value…
And how to ease the pressure on you to keep the engine going.
You need a membership that doesn’t depend on endless content — or on you to show up 7 days a week & *whip* your members into shape
The memberships of the future are about less stuff, more action.
And the best memberships help people take the small, daily steps required to meet their goals. (Nothing more, nothing less.)
You can have a wildly valuable membership that doesn’t suck energy, time and resources from you.
One that has a healthy churn, generates more recurring revenue in your business, and that you know without a doubt is helping people get results.
If you want a membership that people love to use, is easy to sell and a joy for you to deliver — it’s time to give it some G.R.I.T.
And that’s exactly what we’ll do together. ⤵️
DESIGN is a private intensive with one focus: help your members take action, get results and stick around longer
The twist? The changes we’ll make will reduce ⬇️ the burden on you and give you back several hours of time every month, while your member engagement & retention ⬆️ goes up.
You’ll leave with a new blueprint for your membership and the specific structure, content and communication you need to:
Give members a clearer path so they can move through your membership effortlessly and take more action
Make sure members take action consistently and achieve big wins, even when you’re not in the room
Hyper-focus your membership content on what will get results, without over-committing you or your team in the delivery
You’ll have a clear plan for how you’ll roll out these changes without upsetting your current members, and how to communicate them so your members are excited — and so potential new members can’t wait to join.
Big picture: your membership becomes undeniably valuable, one of a kind, & totally aligned with how you want to work.
That’s code for → you stop doing too much (or things you hate) inside your membership, while your members get better results and stay for longer.
Here’s how it works ⤵️
THE MEMBERSHIP DESIGN METHODOLOGY
“There are few people I trust with my business, but Natalie is one of them.
Natalie's deep expertise around memberships and communities lets her zoom out on the entire offering and see where the real opportunities are.
Her strategic thinking and marketing/communications expertise brings so much value, with absolutely zero fluff.”
- MAGGIE PATTERSON
Founder of BS-Free Business
& The Staying Solo Squad
We’ll schedule 2x 90-minute Membership Design Calls within a 30-day window.
You’ll tell me everything that’s working with your membership, what feels hard, and what you wish your membership could feel like.
On these calls, I’ll walk you through G.R.I.T., my proprietary process for creating sticky experiences members love to engage with — and that you’ll love delivering, too.
TOGETHER, WE’LL MAKE DECISIONS ABOUT:
What the real focus of your membership is, and where it fits in your business moving forward (this instantly makes your membership easier to sell)
Potential new additions (or simple adjustments) to your membership that feel exciting + doable for you… and high-value for members
What it looks like to reduce the emphasis on you (and your effort) as a selling point, so you can deliver less without ever compromising on value
What you can finally stop offering or delivering because it drains the heck out of you
How to shift your communication (think: emails, live calls, and community prompts) to help members use your membership more often and get the result they signed up for
The specific actions you want members to take on a monthly basis inside your membership, and how to help them to do it
Any changes you’ll make to your member pathways or core content — so it’s clearer, sharper and designed to get results
By Day 30, I’ll turn our decisions
into a roadmap that includes:
🌿 A membership positioning cheatsheet that captures the compelling promise, deliverables and result your membership will be known for → no more over-delivering or being vague on value (your copywriter will love you for this)
🌿 Recommendations for your member dashboard, with specific-to-you advice on how to best structure and organize your space so members don’t get lost
🌿 A custom monthly member engagement cycle → use this to guide what you say and do with members week-by-week, so you can stop over-teaching and help members do the damn thing
🌿An action plan for how you will ensure members take action consistently, so they don’t just passively consume content (or get overwhelmed and leave)
Then, you’ll have me in your back pocket to guide you, while you take action on the decisions we’ve made about your membership.
I’ll make sure everything we decide is turned into a clear next step so you won’t get overwhelmed.
PLUS:
Done for you, retention-growing, money-making assets:
Your complete member onboarding sequence written (or re-written) for you — ensuring that members take action and get results from day one
A full month of member emails written for you, so you know that every week and every touchpoint helps members engage. You and your team can easily repurpose these month after month with minimal edits.
An outline for a simple “starter course” that all new members go through when they join — which cements their commitment, their excitement, and helps them get results fast. (If you already have a starter course, I’ll show you how to improve it.)
Your intensive package also includes
60 additional days of follow-up support:
We’ll check-in for a 60-minute call around Day 60, and again on Day 90.
You’ll get my feedback on the changes you’re making, answers to specific follow-up Q’s you have… or anything you’re stuck with or want a second set of eyes on.
If you want your membership to be a more sustainable and lucrative part of your business, we’ll make it happen together →
I’m here to help you create the version of your membership that feels good for you to lead, creates wildly successful and engaged members… and doesn’t require you to over-deliver every single month.
🔷 If it feels like you give so much love to your community, but it’s not loving you back…
🔷 If you’re tired of (or bored with) your membership and need to shake things up — instead of burning it down…
🔷 If you don’t want to spend another month, quarter or year selling and delivering on a membership that drains you…
Let’s change that.
If “re-think my membership” or “grow recurring revenue” is on your 2025 to-do list, The DESIGN Intensive is for you.
In 90 days, you’ll have a membership that brings more value to your members, creates more space for you & adds more recurring revenue to your bottom line.
Get the strategy and done for you assets you need to grow your recurring revenue and make your membership work for you:
PAY-IN-FULL: $4800
PART-PAYMENTS: $1600 x 3
Prices in USD
MEET NATALIE
I’m raising the bar for memberships, one offer at a time (and in the least threatening way: you’re next)
As a membership expert and growth strategist, I think way too much about memberships — annoying for my friends and family, but really good news for you.
Over the last 8 years, my work with memberships has run the gamut from small-but-mighty communities that host 30 members, all the way up to 8000 monthly members (and 8-figures in annual revenue).
I’ve helped my clients create results like doubling their conversions, attracting 2300 paid members in a single promotion, and growing their retention rate to a whopping 96% while also reducing the workload required to deliver it.
I get the reality of what it’s like to run a membership if it’s just you and an assistant, and the logistics of running a multi-million dollar membership company that employs multiple people.
In essence: I know what it looks like under the hood to grow a membership company, and that’s what I help my clients navigate every single day.
I BELIEVE…
Lots of memberships are not very good, but the great ones can be life-changing (I want to help you create the latter)
There are so many unique ways you can structure and deliver your membership so that it actually works for you
Memberships give you countless ways to think creatively, experiment and grow your business in exciting directions
Most memberships are doomed from the get-go because people give way too much and don’t know how to change that
But when you focus your membership on the actions you want members to take, and less on the stuff you deliver… something magic happens
Your membership doesn’t have to be your only offer… but with a few adjustments, it could be your favorite offer
Even the world’s best memberships require ongoing effort.
The question is: does the effort you’re putting into your membership match what it gives to you in return?
If your answer was anything but yes, we should talk.
YOU DESERVE A MEMBERSHIP THAT:
✅ Gives you meaningful recurring revenue
✅ Does NOT take up every ounce of your energy to deliver
✅ Feels engaged and lively, but not demanding
✅ Gives you the freedom to experiment and have fun — really (because if you’re not excited by the stuff you’re sharing inside your membership, what’s the point?)
Having a membership isn’t always easy, but it should always feel worth it.
I can help you change the way you think about your membership, stop over-giving, and make this offer work for you in the way it’s supposed to.
READY? LET’S WORK TOGETHER.
⤵️ APPLY BELOW ⤵️
YOUR NEXT STEP
Share some background on your business.
I’ll follow up with you by the next business day: