Your membership-driven legacy begins now.
Private advisory for membership & community founders who've built something extraordinary—and want to architect what's next.
You got where you are by being bolder than the rest.
Your work reaches thousands of customers every month.
People in your industry look to you for inspiration because innovation isn’t just what you do… it’s at the core of who you are.
You’re navigating challenges at a level that courses, templates & off-the-cuff feedback from your mastermind can’t solve:
“How can we grow consistently — outside of big, exhausting launches?”
“What possibilities aren’t we seeing for how to grow revenue for this offer?”
“Can we pivot who this membership is for… without burning it down?”
“Is it time to build out a new offering to grow customer lifetime value… and what’s the best approach?”
“How should we evolve the membership so it fits where the business is going?”
“How can we make our membership the go-to choice in our space — and stand head + shoulders above the rest?”
These are complex questions that impact your entire company.
The answers will shape your sales and marketing decisions, the backend of your business, the offers you sell, and the experience your members receive.
You need someone who gets it.
So bring your questions.
Bring your big ideas.
Bring your team.
Piece by piece, we’ll sort through it together —
And turn it into a detailed strategy for how you will bring the next chapter of your business to life.
SEE IT IN ACTION
Tonya Leigh, founder of School of Self-Image, envisioned big changes for her signature membership offer.
→ The problem?
The membership serves thousands of active members, all of whom would be impacted by the changes.
Tonya & her team wanted to give existing members an exceptional experience that said “we care” — while making the changes needed to ensure the membership could continue to grow sustainably.
Tonya came to me with:
A vision for how an elevated member experience could look, but needed help to think through the specifics and make decisions
Questions about what these changes meant for her other offerings and how she’d sell them throughout the year
What felt like hundreds of little decisions that needed to be made (all of which had a significant downstream impact on member experience, sales and more)
An A+ community manager, Director of Operations and marketing/tech support — ready to act & support the community through these changes
Together, we:
Made sure the new direction of the membership was aligned with her desired positioning for the company as a whole
Confirmed the changes she would make to her new member journey
Mapped out the exact curriculum, lessons and content members would receive at each step
Defined a new “monthly” member experience that was more sustainable for Tonya to deliver
Developed a communication strategy for how these changes would be explained and rolled-out to members
Explored how complementary offerings in the business could be positioned against the membership — and when and how they would be promoted over the next 12 months
This meant:
Tonya and her team were able to move ahead with an elevated version of her membership that is more focused than ever on the results her members achieve.
It’s more streamlined, easier to deliver, and positioned so that the company has room to support customers in new and creative ways.
→ The result
A better member experience, world-class curriculum that solidifies the company as an industry leader, and more opportunities to grow customer lifetime value over the months and years to come.
What else can we create together?
This partnership is best suited for founders who have a specific goal in mind, like:
If you want year-round sales & revenue growth, we can…
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Ideate one-of-a-kind sales campaigns that get you more customers
Develop a 12-month sales strategy, and define the specific steps required for you to achieve it
Create more pathways between your offers (or even create new ones) to grow customer lifetime value
Explore new ways to grow members without relying on launches
Make your existing launches more successful (and less stressful)
If you want to evolve your offer + member journey, we can…
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Make refinements to your member experience to reduce overwhelm and churn
Develop new curriculum and content inside the membership that drives action + engagement
Map out a communication plan to share upcoming changes with members
Create a behavior-driven strategy to keep members engaged, and breathe life back into your community
Decide what stays, what goes, and what needs to be created in the next “version” of your membership
If you want to make this offer depend less on YOU, we can…
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Retool your membership and what’s included so it brings value to members without relying on you
Help your team members support you in the delivery of membership content
Fill gaps in your creative and customer support team
Define your long-term vision for a membership that thrives without your direct involvement
Re-define your role & responsibilities as founder, so you can spend more time on what you love
It’s OK if you have several goals (most founders do).
Where we start and what we’ll focus on depends entirely on you — your most pressing needs, your priorities, and what success looks and feels like to you.
The first thing we’ll do is figure that out together.
Here’s how it works:
We’ll begin with a 90-minute meeting
To set priorities, establish the vision, and create a clear runway for the next 3 months of our work together.
You’ll leave with a focus for the next 3 months, and a clearly defined result we’ll work on creating together — one that will either grow your revenue or give you back more time in your business.
Then, it’s time to get to work
I’m here with you to offer feedback, direction, and keep things moving forward at a healthy pace.
This is brought to life through:
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These meetings are 60-90 minutes long, depending on the depth of discussion needed. We make a lot of decisions on these calls, talk through possibilities, and brainstorm where needed.
Depending on the focus, you can bring key team members to these meetings too, so you don’t have to be the bottleneck.
I also send you a simple summary after the call with your next steps bulleted out, so you can stay focused on action.
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For quick answers to questions, so you don’t have to wait until your next call to make progress.
I get back to you by the next business day.
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My brain on your plans, assets, copy, curriculum and more.
I’ll help you elevate your frameworks, dial in your communication, and make sure how you position your membership (and how you speak with members) is second to none.
Planning a launch or promotion? I’ll review your sales copy and help you optimize it.
Working on a new member onboarding sequence, or communicating changes to members? I’ll help you make sure it’s top-notch, and no important details are missed.
Working on a new teaching framework that isn’t just right yet? I will help you nail it.
Bottom line?
Throughout our time together, you’ll always feel like you have a trusted partner who actually understands you and your business.
If you want to get better at capitalizing on your biggest opportunities for growth, make decisions and execute at the highest level, I can help you and your team make it happen.
INVESTMENT
RENEW is available through private invitation
at $3,250 USD per month for a 90-day strategic partnership.
We can get a lot done in 90 days, but many clients choose to continue working together to keep the momentum going and tackle more projects together.
The first step is to reach out and share more about your business:
Who is it for?
This partnership is for established membership businesses generating $1M+ in annual revenue, where strategic decisions have significant impact on growth and profitability.
MEET NATALIE
I've helped shape the strategy behind some of the world’s most successful membership businesses.
Since 2017, I’ve worked behind the scenes of membership companies that earn up to 8-figures in annual revenue.
I’ve also played a key role in mulitple high-stakes campaigns that generate millions of dollars in a matter of days.
My work with membership companies has created results like:
Doubling their sales and enrolling over 2300 new members in a single promotion
Adding $25K+ in monthly recurring revenue through new member sales
Maintaining an exceptional monthly retention rate (over 96%), while making substantial changes to their membership
Gaining more clarity over their key metrics and how to use them to guide decision-making
Simplifying their ongoing content delivery without sacrificing value for members
Developing personalized sales messaging for members to drive sales for other products in their suite, without having to launch publicly
Creating complementary offers that grow customer lifetime value and extend the impact of your work
Mapping out a long-term vision for their membership and the revenue plan to match
Feeling confident that the direction of their membership is aligned with the work they want to be doing in the world — and what customers deeply want
I understand the unique challenges of growth, legacy and leadership, specifically in membership-driven companies.
But on a more personal level…
I deeply believe in the power of memberships and the potential they have to deliver incredible results to customers, while serving as a key source of revenue for your business — one that solidifies your brand and leadership in the marketplace.
I also believe most membership owners are often surprised or exhausted by how much work it takes to grow and maintain a membership, and that most growth strategies do not take this into account.
That’s why my work with you will always encompass the full picture.
You’ll be surprised by how deeply I get to know you, how closely I pay attention to what matters to you, and the possibilities for growth that don’t require you to do things you hate.
I’m not afraid to challenge you or pose a question that makes you think differently… but above all, I’m here to champion the impact of your work and its potential — for you, for your customers, and your business.
One thing I know for sure is this:
How you got your first 1000 members is not how you’ll get your next 1000 — and that’s great news.
If you’re ready for what’s next, let’s create it together.
Questions you might have…
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This partnership is for founders who have proven their business model works.
You're not looking to fix something broken, but to elevate and evolve what's already successful.
If you're generating consistent revenue, have a team in place, and are ready to think bigger about your work and how it could grow, this partnership is for you.
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My role is to guide you and your team through strategic decisions and provide clear direction for execution.
Occasionally (and for an additional fee) I offer hands-on copywriting support for the right client (leaning on my extensive experience as a direct response copywriter for 7-figure memberships).
We can discuss this when the time comes, if it’s appropriate for your project and your needs.
I’m also always happy to recommend trusted partners from my network to help you get the important jobs done.
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You will never feel like a number with me.
I am completely comfortable with nuance, and I can help you wade through uncertainty to arrive at an answer that is right for you and your business.
I don't deliver cookie-cutter solutions or generic membership advice, and my work is focused on helping industry leaders evolve their already-successful businesses. If you’re ready to take action, I can help you do it faster and with fewer hurdles.
I don’t believe in growth for the sake of it. Every decision you make for your membership should serve YOU, delight your members, and make sense for your team. If you’re playing a long-game, care about your reputation and longevity in business is important to you, we’ll get along great.
I’m pragmatic, but I’m not a robot - and I don’t expect you to be one either.
Basically: I get memberships. You don’t have to worry about whether I’ll get yours.
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I take on a limited number of RENEW partnerships each quarter to ensure I can provide the level of strategic support required.
The first step is applying below to schedule a conversation about your goals.
I know you move quickly
(it’s one of your greatest strengths)
I can help you move strategically, think more creatively, and expand your membership-driven company in incredible new ways.
We’d make a great team. Let’s explore what’s possible:
What clients say about working with me
“Natalie's approach allowed me to boldly go after a bigger audience and really scale up.
She came up with super ideas — big things that change outcomes.
It provides tremendous confidence and allows us to step it up in a bigger way each year.”
- Nicholas Wilton, Founder of Art2Life
“I don’t think anybody has worked as hard as Natalie to understand the intricacies of my business, and it shows.
She will think through every obstacle to someone buying from you, and counter it with a persuasive argument.
Natalie helps me articulate things about my work that I never would have had the guts to say about myself.
I love the way she sees the vision. I felt like I won the lottery by hiring her.”
- Meg Casebolt, Founder of Love at First Search
“Our last 2 launches with Natalie saw us get better results with half the work.
What Natalie brings to our conversations is the full picture. She shows me where to focus and what is a waste of time.
I am now hyper-focused with my time and energy in the business, and seeing a bigger payback.”
- Sally Haughey, Founder of Wunderled Education
“I was really impressed with the new spin on messaging we developed. Open rates were higher than past launches and we grew sales by 38% over the last launch.
Natalie took the time to get to know my offer inside and out, so she could talk about it in a way I couldn’t.
She is organized, committed, fun… and she challenged me! I feel really good about the marketing assets I have to move forward with for future launches.”