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EPISODE DESCRIPTION & RESOURCES:

Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you.

The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price.

Links & resources:

🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
Contact Natalie: themissingink.co/connect
See how you can work with Natalie: themissingink.co/services

Follow on social media:

Instagram: instagram.com/natalietaylor.co
Threads: threads.net/@natalietaylor.co
Facebook: facebook.com/natalietaylor.co

PREFER TO READ? HERE’S THE TRANSCRIPT:

If you could start seeing your membership as the centrepiece of your brand, as a flagship offer that cements what you most want to be known for, as the place where people get access to the essence of who you are and how you work? And as a profitable entry point into all your other offerings, would it change the way you make decisions about your membership and your business as a whole? I'm willing to bet that the answer is yes. And that is exactly what we talk about in membership driven business, a podcast that explores what it really

takes to grow an industry leading membership that people are delighted to subscribe to every single month. I'm your host Natalie Taylor, and I've spent years working behind the scenes as a sales and messaging strategist to some of the most successful memberships and paid communities around the world, which means I know how they operate, how they grow, and what often gets in the way. So let's talk about how to make the shift from having a membership to having a membership-driven business and how to grow a community that isn't just another revenue stream but is the heartbeat of

your business in the best possible way. When you've spent years working with dozens of membership owners, you start to see some patterns. But to me, the most interesting patterns aren't in what the successful memberships do, right? Frankly, there are so many ways you can design and sell and grow a membership that the possibilities are nearly endless. But to me, the most interesting patterns are in the subtle mistakes that keep showing up again and again and again, that keep people frustrated with their membership, that put a cap on their growth, and that make this community harder to

manage as a sustainable part of your business. And it's not necessarily just the actions that we take, it's often how we think about and, I guess, conceptualize what a membership even is or the role that it should play in our business and in the lives of our customers. So if you want to go into 2025, feeling that the role that your membership plays in your business is sitting in the right place and that it is as valuable as possible to your members, that you're selling it more strategically and that you're really designing this offer to be

sustainable for you, for it to be profitable, for it to be enjoyable for you to run, then listen to the episode and see if you're making any of these mistakes in terms of how you think about your membership, how you sell it, and how you run it. If anything from today's episode sticks out to you or you'd like to get help solving these problems, then again, I encourage you to learn more about my mini VIP day for membership owners. The price is the lowest that it will ever be. It is going up at the end of

2024. And I am currently booking new customers into 2025. If you book before the end of the year, then you will lock in the current rate, which means you will save $900. You can go into the new year feeling really great about how you position, promote and sell your membership and we'll make some great tweaks to make this offer itself more appealing for members and more sustainable for you to run. So check out the show notes below, learn more about the mini VIP day. And in the meantime, let's talk about some missteps that you might be

making with your membership. I have seen these play out many, many times with my very, very smart and experienced membership owner clients. And hopefully today's episode can help you avoid some of these challenges so you can grow your membership more successfully in the year ahead. Okay. I know that if you've listened to the podcast before, then you have heard me say this many times before, but this is 1 of the membership hills I'm willing to die on. And that is that 1 of the biggest mistakes you can make is making your membership more about the stuff

people get and less about the practice they will engage in and the consistent action they will take that will get them towards a meaningful goal they want to accomplish. So if you are selling access to courses, to classes, to content, to teaching, then what you are selling is information. And this used to work really well. This is what we call sort of like a Netflix style of membership where what you're offering is access. So for an ongoing subscription fee, people get access to your classes and courses. And I've recorded several podcast episodes about why this is

not effective, both for sales and for retention. So I won't go too far into that, but I want to share a different perspective with you on this that I haven't spoken about before on the podcast because I have worked with many clients who are running multi-million dollar companies with a membership at the heart of their company. So they serve thousands of active paying customers who started their membership by building it around a Netflix model. Typically they had a series of courses or classes programs that they sold separately at a higher price. And then because building recurring

revenue was important to them, because simplifying their business was an important goal, they decided to create a membership where people could get ongoing access to these classes and courses for a lower monthly fee. And this was wildly successful for them. And the reason for that is that they had an audience of people who had been conditioned that in order to work with this business owner, they had to spend hundreds of dollars, even thousands of dollars to get access to just 1 course. And then all of a sudden they're presented with a much lower monthly fee to

get access to all the stuff they've been wanting to buy but haven't been able to yet. So if you have an existing audience that you have built around a traditional course creator model, then if you introduce a membership into your office suite, it's likely that your first couple of launches are going to go insanely well. And what this does is that it gives you a false sense of security because this is not actually a sustainable long-term play. The reason is that what you do at the beginning is that you scoop up all those people who were

basically just waiting for an excuse or a reason to work with you and that lower price point, that ongoing access to all your genius and brilliance is very very compelling because they know you. You've built a relationship with them. They've seen you launch and sell things multiple times before and either they've bought 1 of those things, some of them, or they've wanted access but just haven't been able to make it happen yet And so they jump right in. They don't actually need much convincing at all. But what happens 6 months, 12 months, 18 months, 2 years

down the line when you have scooped up all of your superfans? Well, suddenly you're selling to people who don't know you so well, who haven't seen you launch and sell higher priced offers and therefore the lower price anchoring of your membership isn't as appealing to them. Suddenly you've got to work really hard to position your membership. It gets harder to sell. This is 1 of the reasons why we see that shrinking launch phenomenon, which isn't really so much of a phenomenon. It's just that you've scooped up all the people who were ready to buy from you.

And now you've got to work really hard to sell to people who don't know you so well, for whom the trust isn't there, for whom that existing desire hadn't been built. And that means that that Netflix style of membership, of getting access to all your courses and programs, isn't going to sell so well for you in the long term. But it might be a really great revenue booster for the first 6 months to 2 years in your business. I want you to make a membership that lasts for the long term. I want this to be an

offer in your business that could work for 4 years, 5 years, 10 years, that could evolve with you for as long as you are in business. And in order to do that, we'll speak to this more in the second point. We really have to design around a meaningful result or outcome or goal that your ideal customer is willing to pay for. And not just something that someone who loves you and wants to work with you and that low price point is really compelling is going to buy. And that is where Netflix style of get access to

all my stuff kind of memberships really fall short. The other way that it hamstrings you is that people might come in because they're really excited to get access to all your stuff, what a deal. But if your membership itself is not designed to support people in taking consistent action, but does not support them in moving through a specific path, and if the support that you provide in your membership through the communication, through the calls or live touch points, through the automations and pathways that you give to people, if those don't support members in taking action and

in breaking down all the information and content in your membership into a small, consistent step, they're going to bail. And then you're going to have retention problems on the back end, which means that your membership long term won't have the profit and recurring revenue that you initially set out for in the first place. So I have a lot more to say about why your membership for it to be long-term sustainable for you cannot be about the Netflix style of access, get all my stuff in 1 place. Listen to previous episodes on that specifically about how to

make your membership irresistible and why your membership is in the business of behavior change. Those episodes will really help you frame this up, but long-term, do not make your membership about the stuff. Think more deeply about the consistent actions you want people to take. Future you 2 years from now will be so glad that you did this. Okay, point number 2, when we start thinking about the process that we want to take people through, when we start thinking about the actions and results we want people to get, our brain likes to work through the grooves that

it's used to working in. And so if you are someone who has developed a signature program or course, If you have the signature methodology that you sell outside of your membership, then your brain is going to come back to teaching that again inside your membership. And what happens is that we develop a membership that inadvertently or on purpose has just become a mini version of 1 of our higher priced offers. This creates a ton of confusion for our potential customers, but it also undercuts your sales because if people can see that they can get the core

of your thinking, if they can get this big process that you have sold in a higher priced program inside your membership for a lower price, then they're going to choose the lower price membership instead. That's human nature. We love to get a deal. And so it's really important to think about how your membership can be a complement to your signature course if you have 1. Now if you don't have a signature course that's a higher price, it might make sense for your membership to teach the A to Z and the heart of your process. And again,

This is something that I work through with my clients when we're really working on refining their overall offer suite. But if you know that your membership is going to sit alongside your higher priced, more in-depth offerings, then it's essential that your membership works as a compliment and specifically supports people in the practice, the ongoing actions they will take. And that's why this point is related to point number 1 about memberships needing to be about the ongoing steps people take, the practice, the habits that they build. So 1 of the ways of thinking about this, I like

to guide my clients through, if they already have a signature course, is to think about, okay, if your signature course is teaching the process, then how does your membership support people in the practice? And again, this depends on your office suite, who you're teaching and what you're teaching, but it might mean that your membership supports the practice built off the process that your signature course teaches, or it might be a different practice entirely that will support people and keep them moving even if they haven't taken your signature course. So I'm going to give you an example

of this and how you can think about it in both ways. I worked with someone recently whose signature program is all about audience growth and launching. And that is going to be a main revenue maker in their business, but they are also building a recurring revenue membership offer too. And so 1 of the things that I asked them was what is the consistent action people need to take so that they can launch successfully and so that they're well positioned to have a successful sales window for their coaching offers. Because these are the kind of people that

he works with, he works with coaches. And we noticed that 1 of the most important things was having a consistent practice of being visible online. And this particular customer has a lot of success in growing on Instagram. He's taught that successfully to his clients before. And so his membership is going to be all about that consistent practice of showing up so that you can build an audience so that when you're ready to go deeper and when you're ready to launch in that higher price program, you have the foundation, the audience, the visibility and the trust that

you need to make learning his launch process successful. It also supports people who are further along in the journey and who have already taken the launch program because you never stop needing to show up consistently. That is a muscle that you will always need to build. So that's 1 way that your membership can be about the practice without necessarily teaching the core of your work that you might want to go into in a signature program or higher priced offer. I have another client who you have likely heard me speak about many times before on the podcast,

who has an early childhood education membership. She helps educators practice and master a play-based approach to working with young children. And her membership is the heart of her business. It is her key revenue maker. It is responsible for more than half of her annual income. And so the heart of her teaching actually lives inside her membership. And this is hinting at 1 of the mistakes that I'll speak to in a moment. But what is really important is that her membership grounds people in the heart of her approach as soon as they join. And then the practice

is about making 1 meaningful change to your childhood practice and that cycles through 4 key areas of her model and her thinking. And then that provides opportunities for her to branch out and have more specialized courses and certifications in the future in each of these 4 areas. But in this case, the membership is really the hub and the center for all the thinking. And then the higher priced offers build off the membership and go deeper into each of these 4 areas that she covers. So these are just a couple of examples of ways that your membership

can be designed to be different than, rather than a mini version of a signature offer or higher priced offer. Whatever you do, don't take the framework that you teach in your higher priced offer and then replicate that inside your membership. You will be frustrated, your members will be confused and you will be removing opportunities for customers to go deeper with you when they want more support and when they're ready to invest more deeply with you. Okay. So as you can tell, all of these points are related. I feel like I'm going to start each point by

saying, and on a related note, here's the third mistake that I see people making with a membership. And that is not leveraging your offer itself as a sales asset. So 1 of the things that I see people doing all the time is just thinking that if I could have great copy, if I could get better at explaining what my membership is, if I could get ChatGPT to give me amazing copy, if I could just work with the copywriter, if I could figure out what this thing is and how to talk about it, then this would unlock

so many sales for me. And really what we're doing here is just putting paint on the walls. When the structure of your membership itself, if it is unique, If the design is original, this can become a sales asset for you, which means you don't have to work as hard to sell it. Now look, there's always going to be work involved in selling and growing your membership, you know that, I know that. But Because memberships are so common now, because the online space has matured, because there are so many ways that business owners are designing recurring revenue

in their business, that means that your potential members have likely seen a membership offer that focuses on your niche before. Maybe they've even purchased it. Maybe they're currently in 1 right now. And so if your membership simply is 1 new class per month, 1 coaching call per month and a community or some variation on that, then you're going to have to work extra hard to explain why the content of your membership is super original or why you solve a problem that your members haven't been promised that could be solved by someone else already. Now this is

important no matter what you're selling, but if the structure of your membership is unique, if what you deliver to people, if the support you offer and the space you facilitate is different, then that in itself creates intrigue and interest and novelty, and that will make it so much easier for you to sell it. So 1 of the things that I do with people in a mini VIP day is I get people talking about what are their unique perspectives on their industry. What is it that you think needs to be done differently? Where do you see your

clients and customers and members getting stuck? And how is your membership uniquely designed around that? Usually there are 2 or 3 small tweaks we can make to the delivery of your membership, to make it more compelling, to make it support members better, and then to give you new sales conversations that you can start about how the structure of your membership itself is uniquely designed to get people results. Particularly if you can focus any of your membership offer around how you support people in taking action, in getting a result, in being in motion, all of this is

sales collateral for you. And it also means that people are going to be more engaged and therefore more successful on the backend. So before you think about what you need to say in your copy or what you should say in your launches, take a look under the hood at your membership itself and say, is this offer as unique as I want it to be? Is it a reflection of my unique point of view? Are we supporting people in a way that other memberships that other offers in my space are not and how do I lead with

that? Watch your copy and your messaging get 10 times more interesting when you do. Okay. 0.4, we're talking a little bit more about a back end mistake that I see that really undermines people's engagement and retention in their membership. And that creates a lot of confusion for new customers. And this shows up when people can show up to your coaching calls, asking questions that you are so sick of answering, or it feels like people come into your membership at different stages and therefore you're running 19 or 20 different conversations instead of having everybody on the same

page. So with a membership, particularly if you have a robust content library, it is so important for you to have an orientation and a mini starter course that is goal focused. So I'd say about half of the people that I work with already have an orientation or mini starter course in place, which is somewhere that you tell people once they come in and get set up in your membership, in your community to start by watching this. Begin here. This is like a start here mini course. But a lot of the time these courses are either overly

logistical or overly information based when what they need to be is goal focused. And what I mean by that when I say overly logistical is that it ends up being like a membership tour. Okay. So go here in your sidebar. This is where you access this course. Here's how you get into the community. Here's how you add the community calls to your calendar. Have you set up your profile yet? So this is important logistical information, But this is not what makes for a successful starter course that gets all of your members on the same page. And

when I say that it is too information-based, what I mean is that a lot of the time people will pull in a signature mini-class or course from their membership and say, hey, this, this covers the fundamentals. Let's get people to start here. But sometimes these courses are massive. We are literally asking people to go through hours of content, fill in tons of worksheets. And this is really intimidating to new members. First of all, because the length and duration and depth of that content can be really overwhelming. What your members actually need is a quick win that

proves to them why being in this membership was such a great idea. And it also is overwhelming because your members need to wade through that information and then figure out what the heck do I do with it in order to make progress and get a result. And this leads to people clicking out of the tab and going to do something else and then suddenly your membership becomes something that they really should log into but they're not and hey I may as well just cancel it. So what's the solution? It is having a mini starter course that

is goal focused. So you need to do a few things here. The first thing is that you should not be providing more than 60 minutes of content in your mini starter course. And even better, if you can divide this content into a series of videos, maybe 4 to 5 max videos, I think 3 to 4 is the sweet spot, that help people remember why they joined and what they are here to do, that teach them some foundational things that they need to know in terms of how to be a successful member, how to think about the

area that you teach, some key concepts to delve into, and that show them how to get the most out of their membership on a monthly basis. So you need to introduce them to the practice they are about to engage in with you and then critically define a goal. Get them to write down and clarify in 1 or 2 sentences, why they are here and what they hope to achieve. And then if you have a community, get them to share it in the community Or collect that data, collect that information in a survey. That's going to help

you big time when it comes to selling your membership. But what is important is that they articulate why they are here and they share it. Because then you and your community manager are able to support someone in bringing that goal to life, to get them to share it again on the next group call, to get them to restate it when they work through the rest of your content. So just to recap, your starter course should show people how to be a successful member. And it should do that by introducing some key concepts, some key ways of

thinking, show them the monthly practice they are about to engage in and get them to define a goal that relates to why they are here. Now they have a reason to show up. And then from that, depending on how much in-depth support you want to provide on the scale of your membership, there are automations you can have in place. There's data you can gather. There's personal outreach that can happen where you can support people in achieving that goal. And of course the decisions you make here are going to depend on the price point of your membership,

how many members you have, who you have on your team. But really what you're doing is creating an agreement between you and the member that says, here's why we're here and here's how I'm going to help you, here's what your next step should look like. You have to get people in motion quickly and your goal should be to give them a win within 60 minutes of joining. The best win I can think of is to get them to define why they're in the room with you and then tell them what their next step should be to

start working towards that goal that they just defined. Watch how that changes your retention, your engagement and your member satisfaction. You're going to love it. Okay, number 5, Let's talk more about front end mistakes that I see again, and that is not having an ongoing audience growth game plan for your membership. Woo, this is a big 1. It's also hard because memberships require so much from you ongoing. And so does running the business. There are So many things that you're doing just to keep the wheels on as it relates to the membership, the admin behind the

scenes, your membership as a whole, focusing on audience growth is a real pain for most of my clients and it can be particularly hard if you're not at a point yet where you're able to run ads for your promotions and launches in a way that gives you built in audience growth because you're getting new eyeballs on some kind of promotional event that you're running for your membership. So if you're not at a point yet where you're running ads for your launches, and even if you are, I tell my clients this all the time, we need to

think about how you're growing your audience all year round and this needs to be a big priority for you in the year ahead because otherwise you end up victim to that phenomena again which is the shrinking launch syndrome where you have a really good success for the first 1 to 2 years of the membership. And then suddenly your sales start going backward. And a lot of the time, this is because you have sold to all the people in your existing audience and you are not getting the volume of new audience growth that you need to get

people into this offer. So when I work with my clients on this, this is often something that we map out on a mini VIP day is what is the strategy? What does it look like for you to be growing people who are a good fit for your membership all year round, what do I do with them? Well, the first thing is we have to decide what are you going to do to get people onto your list? What are you going to offer? And then how does that align with the angle, the position, the problem that your

membership solves, And then how does that align with the kind of client that you want into your membership? There are so many ways you can grow your audience and specifically get people onto your list. But if we're not thinking about how do we get more of our ideal members in, in terms of their demographic, their thinking, how they want to operate, how they want to be supported. And then are we being clear in the topic of our audience growth strategy, whether it's a lead magnet or some kind of collaboration, whether it's an ongoing summit or challenge

that you offer. If the topic isn't aligned to what your membership covers, then you're going to be frustrated and you're going to have to work really hard to bridge the gap between new subscriber and new member who's just joined your paid community. So the 3 things that I would set as goals for you here is deciding what is my audience growth strategy going to be. Do I want to do things in the lead up to launch and am I willing to invest in ads for that? Or all year round, which I would always recommend as a

compliment to any ads that you run for your membership promotions, what are we going to do? Are we going to run list building ads all year round? Will that be to a freebie? Will it be to a paid offer? Will I do collaborations? Will I work on a summit, some kind of challenge? That's the first thing. And then How can I be sure that whatever topic I position around is aligned with who my ideal member is and the topics that the membership covers? That's the second decision to make. And then the third decision is going to

be, how am I going to create a bridge from new subscriber to new membership customer. And again, that might be something that you do evergreen. If your membership is always open, you might have a welcome sequence that sends people who've just joined your email list, a time limited promotion for your membership, or if your membership is only available through live launches a few times a year, then we have to build awareness what the membership is, consider getting them on a wait list and just let them know again and again between now and your next launch, what

the membership is and how it will solve the problem that you started a conversation about when they joined your email list. So I'd really set this as a priority for next year. If you feel that your launches are shrinking, really ask yourself if you're putting enough time into the front end of growing your audience and visibility. And if things need to shift on the back end of your membership so that you're not spending so much time delivering and therefore you're freed up for more growth tasks and growth tasks that actually align with who you are so

that you're not performing as someone else. And I speak about the importance of this in the previous episode. I don't believe that we have to be someone that we're not to be a cheerleader who is everywhere in order to grow and get seen. But if you want to continue that conversation, have a listen to episode 13. Once again, a related point, this is mistake number 6, is not aligning your launch or promotion style to your delivery style. I covered this in depth in the previous episode, but I wanna just leave you with this. If who you

are when you are at your best is not reflected in how you sell and promote your membership, you will always feel friction and resistance and your members will always be confused and they will be less likely to stick around. So The way that we have been sold, sales strategy, sales tactics, I think has come from a very specific personality type. And it's not wrong to be the kind of person who is high energy, who is big on influence, who loves to command a room, he loves to show up, he gets energized from feeding off other people.

It's completely okay to be that way. But I think that there is not enough diversity in terms of us being able to see all the different ways that we can welcome people into our world and into our offer. And the quickest shortcut to figure out what your unique promotional style should be is just to ask yourself when I am in my element, inside my membership, inside my other offers, who am I, what am I doing And where am I most lit up? If you can bring that forward into how you sell and promote your membership, it

will instantly feel easier for you and you will attract more of the right people because the people who respond to that style of communication are also going to get benefit from what you do with them inside the membership because they're aligned, because they connect, because your membership is an extension of your marketing and your marketing is an extension of your membership. So that's 1 thing to think about when it comes to how you promote your membership, but even how you grow your audience. Just think about where you're at your best. How do you love to communicate?

How do you love to teach? How do you love to support? If you can start there, then you will be so much more satisfied with the different sales and growth activities that you're going to work on in the year ahead. And again, if you want to figure this out and Mini VIP day with me is a great place to do it. We talk about this in depth together. Okay. The final point, This 1 builds off the importance of aligning your promo style to your membership delivery style. And that is that we can often end up operating

in the extremes, which makes it harder for us to sell our membership. So think about your personality type here. Think about whether you are a big action, bottom line, I don't need the details, give it to me straight kind of person. If that's the case, then you might be frustrated that your membership's value is not self-evident. You might be annoyed that it feels like you have to do so much explaining to get people to join your membership. You might feel like, gosh, I sell so many other things in my business at a higher price. People would

be crazy to not take me up on this membership offer. And yet it feels like they're not doing that. If that's you, then it's likely that you would benefit from giving more detail and information in your communication. And in fact, when I used to write launches and copy for people with memberships, when I would work on multimillion dollar sales campaigns, this was usually the biggest gap that I filled for them. I'm very much a detail and information oriented person. I love to think about big picture. I'm big on ideation, but always these membership companies that were

very much fast action-based, let's get in motion sort of people really needed help communicating the details and therefore shining light on the nuance and the brilliance of their membership. And when they do that, their sales increase. So that's 1 extreme. If you're a bottom line person, you might feel like the result and value of your membership is self-evident and then be frustrated by people hunt buying. You've got to focus more on the details or get support to do that. So people have the information that they need to actually buy. On the other end of the extreme,

if you're someone who loves to operate in the gray area, in the nuance, if you feel like everything has an exception, if you can see 15 different possibilities of 1 idea, if you love to think things through, look under the hood, understand how they work, if you're very deliberative in your thinking style, if you're slow to make decisions, then you are likely very focused on the details and not enough on the big picture result your membership offers. And you can possibly see where I'm going here, but your communication needs both to be successful. So think about

where you naturally operate. Are you speaking too much to the big picture and not aloft to the nuance and the details? Or are you speaking so much to the details and everything that's included and look at how much you get and look at all these implications and all this information? If you're focusing there, then you might need to challenge yourself to make a clear, definitive statement about what this membership really is. And there's no wrong way to be. Each way of operating brings its own unique strengths and those strengths are a gift to your members. But

they're not always a gift to your prospective customers. And that's why we have to make sure that we have the balance of the big picture result and bottom line with giving enough detail and nuance that our more detail oriented, security focused buyers are going to need in order to buy. And then we need to have a really clear bottom line because otherwise your sales page skimmers who read the headline and jump right to the price and then bounce, that's why they need a big picture bottom line promise that is evident and clear and bold in the

communication, the sales page and the marketing for your membership. And usually we have a blind spot there that we're just not aware of. So ask yourself, what is my natural style of communicating and where can my blind spot be? This is 1 of the things that I often work with people on, on a mini VIP date. So with that, we have 7 pitfalls that you may be falling into with selling, promoting and delivering your membership. I wonder if you notice any of these in your own business. I wonder if you have already course corrected off some

of these, and maybe if there's 1 area where you notice the biggest opportunity. As always, I love to hear from you. Please reach out. I have a couple more episodes to go before I take a break for the holiday season and come back strong and energized in 2025 and full of holiday treats as well, I'm sure. As always, if you are curious about getting my support with your business, the mini VIP day is an excellent place to start. This is such a great way for us to work together. We talk sales and marketing. We make refinements

to your offer and we help you show up to promote it in a way that is strategic, but also feels like you. So if you'd love more of that, if you want to start off your 2025 with some perspective on how you can grow your membership in the year ahead. Check out the mini VIP day, the price is going up soon, but you can lock in the current rate and we can do some great work together after the holiday break. Okay, good luck with your membership, and I'll talk to you soon.