The Background:

In online business, we’re constantly reminded that you must make a strong offer. While I don’t disagree, I believe it’s time to think bigger.

Billion dollar brands like Nestle know that selling their offers isn’t just about making the product shine — it’s about stepping inside their customer’s world, and showing them where (and how) they fit in.

The Question:

Instead of thinking about features, benefits and results — zoom out. Bigger.

What’s your customer’s world looking like these days? Where and how do you best fit into their existing rhythm and routine?

Your Creative Prompt:

Play world-builder for the next 5 minutes. If you had to sketch out the world of your customer, like a scene in a sitcom, ask yourself: who’s in the room?

What’s the vibe? Where do you fit in?

And… what’s the room like when you (and your product) aren’t there?

How To Use it:

If you’re selling an information product (like an online course, program or membership), press pause on telling people what they will learn or do. (Without context, these promises will fall flat.)

Instead, get hyper-specific and lean into what their world looks, tastes and feels like with you in it. Tell these stories in your emails, craft your testimonials and case studies around it, and watch people start to truly “get” what your offer will do for them — and where you best fit into their lives.