Bored by your own launch? So are they.
So stop launching... and learn to craft show-stopping campaigns like Gucci, Coca Cola and other billion dollar brands.
(You'll never want to go back to launching the old way.)
Launch, rinse, repeat (snooze)
It’s not about how many emails you send.
Or the structure of your sales page.
Whether you’re launching with webinars, challenges or a questionable mix of carrier pigeons and smoke signals…
The only question that matters is this:
Are they tuning you out or leaning in?
When you’ve got more than a few launches under your belt, the conversation changes.
You’ve sold it. Validated it…
Now, it’s a game of staying relevant:
How do you keep ahead of the competition — when the pool gets noisier every year?
How will you keep bringing new people into your program — consistently, reliably — after your biggest super-fans have already bought in?
How will you make sure your positioning evolves right alongside you… instead of becoming stale, outdated or so last year?
Billion-dollar brands like Gucci and Coca Cola didn’t get where they are by asking how many marketing emails they should send.
But in online business, we’re conditioned to think small.
As if the brilliance of your work could ever be distilled down into a template — the same one everyone else in your niche is using.
The result?
Most launches talk.
Usually, too much: features, benefits, buy now, or else.
Campaigns, on the other hand?
They walk the walk.
They put on a show.
And they give your audience a front-row seat to the exact kind of experience they can expect when they say yes to taking the next step with you.
Do it right…
And they won’t be able to look away.
Launch Lemonade will re-open for enrollment soon.
To be first to know when new spaces are available, join the VIP waitlist below:
It’s time to re-invent how you think and feel about launching:
Because in business, creativity should never be an afterthought. Let’s elevate your biggest, most compelling ideas — and turn them into the main event.
Because what you say in your launch should be a perfect reflection of what you do after they say yes. What if being part of your launch could be just as mind-blowing as it feels to buy from you?
Because launching should never feel like you’re going through the motions. You can bring new life to your launches and continue to delight yourself (and your audience) every time — without throwing out what you’ve got or starting from scratch.
Because your work is sharper, deeper and so much more exciting than your audience knows. You’ve done enough talking. Isn’t it time you showed them?
Launch Lemonade will open for enrollment again in 2023.
